To the edge
of reality.
Blackwall Ventures builds mixed-use entertainment destinations — starting with a 75,000-capacity festival ground where music, fashion, film, and gaming collide with AR/VR.
One destination. Five experiences.
The Festival
A ground-up festival venue at The Point in Draper, Utah. Music, fashion, film, and gaming under one AR/VR-layered experience.
The Venue
Indoor concert and 360° destination venue — the year-round heartbeat of the district.
The Hotel
On-site hospitality for multi-day guests, performers, and crews.
The Academy
Education and training academy feeding the entertainment economy.
Restaurants & Retail
Dining and retail woven through the district.
The Festival app
Built for 75,000+ guests: everything from gate to encore — natively wired into the festival's AR/VR layer.
Tickets & Gate
Wallet passes, QR entry, and gate status in real time.
Maps & Wayfinding
Interactive grounds map with AR/VR activation points.
Lineup & Itinerary
Multi-day artist scheduling and personal itineraries.
AR/VR Activations
Native integration with festival AR/VR experiences.